WHAT’S MORE VALUABLE: USER EXPERIENCE OR OUR DATA?

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Monetization of customer experience will progress at an increasing pace. Commercialization of this trend began around 2000, when the so-called internet bubble happened. Coincidence?

Everyone creates an app

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Understanding the information market

It is the data that will drive and fuel the applications or neural networks, but the user experience will decide whether customers will buy data-based services. The winner will be the supplier whose process will be more responsive to the client’s needs or will redefine or recreate the client’s needs.

The coming algorithm reckoning

Regulation is not going to be easy. “Machine learning,” for example, is automated to perfects itself as it acquires experience; the more search queries an artificial intelligence processes, the better its responses. The question therefore is whether the algorithms that use this technology will be able to protect our data from undesirable use. While technologically feasible, every business with an interest in acquiring and using as much data as it can get its hands on will see the question from a very different perspective.

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Data for everyone, and the dangers

The need for data security is obvious, even clichéd. Personal and business data is valuable prey for hackers and unfair competitors. Therefore, a big challenge for today’s technology industry is to create systems that ensure a high level of security. In my previous articles, I have highlighted the benefits of blockchain technology. Its inherent security results from a design that relies on cryptography. It can therefore live up to our expectations regarding tool and system reliability. In a nutshell, to crack blockchain, one needs computational power equal to an estimated half of the internet. (Still, with the advent of quantum computers, new cryptographic safeguards are becoming necessary.)

Blockchain will benefit hospitals, banks, insurance companies and governmental agencies as well as any other organizations whose job is to protect the confidentiality and data of their clients and/or businesses against theft or counterfeiting. According to estimates, blockchain may become commonplace by 2025.

World without end

A change unfolding in today’s world of data is that of extensive personalization. Contemporary data sets are human-oriented. They are no longer strings of characters forming a code that only an IT expert can understand. Today, data are our faces (which computers can now recognize) and our voices (which we use to run applications). It is the information saved in onboard automobile computers and by the websites we visit. Combined with data about our income, places of residence and gender. this makes up an information universe, with all of us a central star, brightly generating ever more data.

This universe is a space where the human meets the machine. These evolving encounters will be a never-ending adventure, with both promises and dangers, some even now beyond our imagination.

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Data have our eyes

Written by

Technology is my passion. Head of Microsoft Services CEE. Private opinions only

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